#Blog ghost writer how to
#Blog ghost writer series

More often than not, marketing agencies and small businesses turn to ghostwriters hoping to achieve that amazing ROI, but what they get is significantly less than they expected, like: How do you work with a ghostwriter (or a team of ghostwriters) so you get to the scenario we described above?

However, there’s another problem that may pop up: If you get that outsourcing your blog writing is going to help you or your clients gain more traffic/leads/conversions/sales, that’s great. Not So Fast: There’s a Common Problem Inherent in Working with Blog Ghost Writers This is a writer who can seamlessly step into your brand’s voice and style, write blogs that appeal to your target audience, and position you as an authority with high-quality, optimized, amazing written content. The only issues that could possibly get in your way? It can quickly lead to more exposure online to the exact right people (read: future customers). Plus, those extra indexed pages literally lead to more leads.īlogging is a big deal. Need content creation support? We can help! Click to see our prices, or register as a client here.Īccording to a well-known HubSpot study, businesses who blog generate more indexed pages in Google than those who don’t blog. Educate visitors about your industry/business/products/services.Build up trust with visitors, turning them into readers, then customers.Help search engines index your pages for relevant industry keywords.Attract organic traffic to your website.

#Blog ghost writer how to

Clients should know and understand ahead of time what they are allowed to use that content for and how to “upgrade” (for lack of a better word) to full copyright usage of the content should they want to later.The benefits of blogging for business are BIG. And you can always include clauses that would cover both you and your client should their intentions change later down the road.Īnd make sure you are clear in setting your clients' expectations when it comes to hiring you for their content needs.

On the other hand, if all they want is to provide a steady stream of high-quality content on their website, you can use a contract more suited for content writing. If they plan on repurposing or using the content in any way other than as the original content for their site, then you need to use a contract that covers copyright ownership and ghostwriting. When you're pitching your services to new clients, or interviewing clients for a discovery call, make sure you understand what their intention is with the content. Because as a ghostwriter, you are selling full copyright ownership to the client, they get to do whatever they want to the content you write for them.īut, if they hire you as a content writer, they don't receive those same rights, even though their name appears on the finished piece instead of yours.

#Blog ghost writer series

Break it up and turn it into a series of blog posts.Cut it up and use pieces on social media.But when you ghostwrite content for a company, you are giving them full rights to the content to do with as they wish: When you write content for a company, you are giving them the right to display that content on their website with their name on it – and that's it. What's the difference when a client buys the content versus when a client buys the rights to use that content? The keyword is in the rights. The biggest difference, I'm sure you noticed, is in what a content writer is paid for versus what a ghostwriter is paid for.Įven though you receive no public credit or recognition for the writing, as a content writer, you are paid to write website content specifically and as a ghostwriter you are paid for the content and for the rights to use that content. What's the Difference Between a Ghostwriter and a Content Writer? Like a content writer, these can be strategic pieces that will be going onto a website, or they can be books, guides, and video scripts – anything the client needs but doesn't have time to write themselves.Īs a ghostwriter, you are paid for the content and for the rights to use that content. What is a Ghostwriter?Ī ghostwriter is a writer who is hired to write on behalf of a company or brand. And, as a content writer, you are paid to write website content specifically. And, because they specialize in content marketing strategy, they are trained to deliver engaging, SEO-optimized content that will drive more traffic to your site.īeing a content writer is great if you enjoy semi-complex, longer contracts that involve strategy and purpose.

A content writer is someone who, as the name implies, is hired to write regular, engaging content that serves a specific goal or purpose within the clients' business or marketing agenda.Ĭontent writers are typically hired to handle long-term needs, such as a series of related content or ongoing updates to a website.